Science has proven, once again, that advertising is effective. Who knew? Researchers from upset-destined Duke University (fill out those brackets, people) and the University of Waterloo have published ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Blink and you'll miss them — or at least you think you will. But researchers have found that not only are subliminal messages capable of getting through to an audience, but that the more negative the ...