As cell phones and the use of text messaging have become nearly ubiquitous in the U.S. -- especially among the younger demographics that companies want to reach -- advertisers are using these new ...

Retailers such as Michaels, Steve Madden and Urban Outfitters use software from startup Attentive to send personalized text messages to customers, promoting sales and new products. After finalizing a ...

Digital marketing is facing yet another disruption, this time at the hands of SMS. As text marketing technology has evolved, it's become increasingly accessible and affordable for every level of ...

When you read "text marketing campaign" did you say, "is that a thing?" The answer is yes, it’s a thing! In fact, sending targeted offers and promotions can be a very effective way to reach customers ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Be honest: If you were an adult in 2007—the year the number of texts sent first surpassed the number of phone calls made—did you ever imagine we'd still be using our dexterous primate thumbs as a ...

While purchase and demographics data are quantifiable, customer feedback is less readily crunched. But a white paper from IBM suggests analyzing what your customers are saying could open up the ...

The location-based realm is an emerging, exciting place to be for marketers. However, there’s much work to be done and the way forward may be paved by text alerts and recommendations. While smart ...