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A Sensodyne toothpaste ad has been banned for "misleading" consumers that it whitened teeth. Watchdogs upheld a rival's complaint there was no evidence its True White product was any more effective ...

CHENNAI: Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of local goods amid ...

The U.K.'s Advertising Standards Authority (ASA) has ruled that Purity Laboratories' Beverly Hills Formula whitening toothpaste ads exaggerate the time it takes to whiten teeth. The ads claimed to ...

It may not be a glamorous product, but toothpaste is an essential product consumers cannot do without. For more established brands, selling toothpaste products is relatively straightforward. However, ...