Add Yahoo as a preferred source to see more of our stories on Google. Superman_-_featured_image_for_super_useful_push_messages_blog You know what’s annoying? Not ...

Email marketing ideas are more often the result of evolution than revolution. Usually, the best ideas come from taking a new look at the same types of email messaging you’ve see time and time again.

I have an e-commerce client who is doing a complete makeover of their email program. One issue we struggled with was the definition of a transactional email and how much marketing language should be ...

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail. Today most are focused on optimizing their e-mail marketing ...

Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates generally get opened and clicked far more than ...

Esurance is using transactional mobile messaging to provide a better customer experience as smartphone-savvy consumers increasingly expect service-based alerts. The online insurance company developed ...

LITITZ, Pa., March 4, 2026 /PRNewswire/ -- For beauty and fashion retailers, transactional and post-purchase communications are seeing measurable engagement gains, according to a new report from ...