This post was co-authored by Vinícius Ferraz, Chief Data & AI Officer at ILI.DIGITAL AG. In today's world, algorithms are everywhere—curating our Spotify playlists, suggesting YouTube videos, and even ...

If you’re reading this article, there’s a good chance you found it through social media. Perhaps it was via a friend’s share or a suggestion from the algorithm, but either way, social media has ...

Field-level analysis examines how ranking algorithms shape consumer trust, visibility, and competition in local service ...

Think of your local coffee shop: Every morning, the same baristas greet you; they know your order without you having to say it; they know your name, and you know theirs. In a small setting, this kind ...

AI systems that try to influence your purchases can also be used to infer what you fear, what you trust and which stories you are likely to believe.