Goo.gl, Google's fast URL shortener, has received an API that allows developers to add it to their own applications. Up until now, Google didn't offer an API for the tool, so building it into ...

Google this week launched an API intended to enhance the company’s URL shortener. The company rolled out the Google URL shortener in September, but it lacked an API to integrate the shortener into ...

When Google introduced its goo.gl URL shortener in 2009, it came at a time when the web wasn't littered with similar services. Since then, many companies have emerged to offer similar functionality.

Google’s URL shortener just opened up to the public, with a standalone site. Launched last December, Google’s Bit.ly competitor, Goo.gl can now be used for any links on the web. And Google promises ...