Merchants can help improve customer acquisition, conversion, and retention by understanding the role customer values play in purchase decisions. Pairing an understanding of customer values with data ...

In Nigeria’s fast-growing e-commerce space, getting people to notice your product is one thing. Getting them to buy it — and come back for more — is another. The real question for every online seller ...

In the recent event "How Delivering Against Consumer Core Values Will Help Drive Business Growth," experts share how to understand and tap into customer values. Demographics don't tell the whole story ...

Humanity’s progress has hinged on innovation for centuries, and we’ve now entered the era of computing, the Cognitive Era. This era, marked by global connectivity, big computing power, large data sets ...

Business valuations are often misunderstood. Most of us understand that when it comes to attracting customers, investors or buyers, increasing the intrinsic value of your business is crucial. But how ...