游戏引擎巨头Unity正积极推进其生成式AI技术在游戏开发领域的应用，其首席执行官Matthew Bromberg明确表示，未来的更新将使开发者能够通过自然语言指令来创建完整的游戏。这一举措旨在显著降低游戏开发的门槛，实现所谓的“游戏开发民主化”。

据 Game Developer 报道，引擎开发商 Unity 毫不掩饰地大力投入生成式 AI 工具，据称此举旨在帮助用户提升作品曝光度、创造广告收入并加速产品创新。但这项技术也曾让 Unity 至少在公开场合陷入过尴尬境地。

在全球游戏开发领域，Unity作为领先的游戏引擎开发商，正在掀起一场前所未有的技术革命。3月，Unity将在游戏开发者大会（GDC）上推出全新测试版UnityAI，这一突破性工具的亮相，将彻底改变游戏开发的传统模式。随着生成式AI技术的不断发展，Unity正全力以赴地将这一前沿科技融入到游戏制作中，力求让每一位开发者都能轻松参与到游戏创作中。

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms, released the ...

Unity is developing generative AI technology capable of creating full casual games, aiming to enhance user discoverability and accelerate product innovation.

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be unveiled at GDC.

But will anyone play them?