OncotypeDx offers another example of potential harm when not considering basic demographics in large-scale data set analyses. OncotypeDX is a clinical test used to recommend chemotherapy as part of ...

Whether trying to market to a specific client group or better engage an employee base, there is a right and wrong way to get the best results. What if marketers and advertisers had access to a ...

How fresh (or stale) is that demographic data? Data management platform (DMP) Lotame released a study on data quality, finding that 90 percent of marketers would use demographic data more often if ...