Consumers today are savvier than they've ever been; they are happy to spend time comparing and contrasting businesses, reading reviews and seeking referrals from family and friends. They often hunt ...

Offering customers more than just the product or service they buy, such as free support or training, lets you add value to your product or service a customer might not be able to get elsewhere. The ...

Understanding the importance of value-added revenue is one of the key success factors for any print company. While many leadership teams already subscribe to this thinking, there are many that do not.

With “value added” methods of measuring student-learning gains continuing to grow in popularity, policymakers and researchers met here last week to explore possible new ways of using the sometimes ...