Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

Google's Urchin Web analytics server software is entering beta testing after an almost three-year delay that had users upset After an almost three-year delay, the next major version of Google’s Urchin ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

In an effort to simplify work for data-welding marketing managers, IBM has combined two of its e-commerce offerings into a single online package. With the IBM Coremetrics Digital Marketing ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

A Web analytics program is a lot like an airplane pilot’s navigation system. As pilots rely on their dials and scopes to steer the plane, Web site owners monitor the data from their Web analytics ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Yahoo said it has acquired most of the assets of IndexTools, a private ...

After an almost three-year delay, the next major version of Google Inc.’s Urchin Web analytics server software is entering a beta testing period, at a time when some customers have been openly ...

Major upgrade to Google's Urchin Web analytics server software is almost three years late and customers worry that may mean it will be discontinued A major upgrade to Google’s Urchin Web analytics ...