Creating a website for your business is no small task; on the road to the site of your dreams, there are countless design trends to consider, consumer pet peeves to avoid and SEO pitfalls to sidestep.
Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. The copy on your website is going to inform, entertain and hopefully motivate ...
Not getting results from your website even with its fancy design and flashy features? It's time to take a step back and re-examine your website copy. Copy is the unsung hero of websites. All too often ...
Most web copywriters argue that web copy should be more direct and conversational than most print materials, but how can you adopt this tone without compromising your brand identity? You can set a ...
It’s the Web, right? So it’s supposed to be sticky. Fortunately, there are simple ways to ensure visitors “stick around” your website. Even avoiding pricey add-ons such as corporate videos, your web ...
The majority of businesses have no idea what a keyword term is. For example, in a recent conversation with a startup selling women’s purses and tote bags, they were using the word “bag” as an Adwords ...
In the digital age, having a website is an extremely important and valuable way to inform customers of your services. However, it’s not enough to just have a website that looks good—the copy needs to ...
Advertising, particularly online advertising, isn’t a surefire way to bolster business. A report from ecommerce analytics platform Glew drives the point home: In 2015, 75% of retailers that spent at ...
Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Building trust in your brand is a must. In fact, in 2020 a ...
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