Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI, marketing & LinkedIn for coaches & entrepreneurs To master LinkedIn's evolving algorithm, be intentional.

One day in November, a product strategist we’ll call Michelle (not her real name), logged into her LinkedIn account and switched her gender to male. She also changed her name to Michael, she told ...

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LinkedIn support accidentally revealed its algorithm: it tracks "viewer tolerance," reducing visibility for authors whose posts are consistently ignored. To succeed, diversify content types weekly, ...

The LinkedIn algorithm can feel like a mysterious gatekeeper, deciding which posts reach only a few connections and which break free into wider feeds. For professionals, creators, and brands, ...

A growing number of users claim LinkedIn’s algorithm is broken. It isn’t. The users don’t understand it. Like any algorithm-driven platform — from Google to TikTok — LinkedIn prioritizes content based ...

Flipping their gender setting to "male" and even posting photos with fake mustaches, a growing number of women on LinkedIn have posed a provocative challenge to what they allege is an algorithmic bias ...