With the prevalence of USB devices, it's easy to mix up USB headers and ports, but the header is the motherboard pin ...

What is header bidding? Header bidding is an advanced programmatic advertising technique. Essentially, it lets publishers simultaneously offer ad space out to several supply-side platforms (SSPs). It ...

While header bidding has slowly come of age in the last few years, I find that there are still publishers who are not quite sure what header bidding is and how it can work for them. Those who know how ...

The world of advertising technology is full of terminology that publishers, investors and analysts have grappled to get their heads around. The latest complex online ad tactic they are struggling to ...