There’s a standard cycle in the agency world: Clients bring us a sales goal and ask us to build a campaign that delivers an ROI. In the age of lead generation, this is our happy place—especially given ...

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Among online master's programs in marketing offered at public universities, Rutgers Business School is No. 2 in the country, according to a new ranking from U.S. News and World Report. In assessing ...

Nexion Travel Group is offering its members even more ways to become experts in marketing and gain valuable access to marketing materials through three distinct programs: Marketing Expert Program, the ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

UW’s Ph.D. in marketing and management prepares grads for fulfilling careers in research and academia. We pride ourselves on offering students a supportive environment with close-knit peers and ...