Apple has moved to reduce the precise location data telecoms companies can access from iPhones, but there are some drawbacks.

Apple improves its clever little tracking tag in multiple ways. Read our hands-on AirTag 2 review to see the highlights.

Apple has revealed why it decided to power the next generation of Siri with Google Gemini instead of Anthropic’s Claude, ...

Apple stock has lagged behind the S&P 500 in 2025 even after a sharp rebound from mid-year lows. Recent results point to a reaccelerating business, led by a new iPhone cycle and a robust services ...

Apple’s Services segment surged 15% YoY to $28.8B, outpacing overall revenue growth and reducing dependence on volatile hardware sales. The company's 2.35-billion-device ecosystem and strong iPhone 17 ...

Apple Inc.’s iPhone 17 launch signals a major strategic leap, reigniting the upgrade cycle through meaningful innovation without raising base prices. The series’ early sales success, particularly in ...

Apple Fitness+ introduced new ways to stay active and motivated to kick off 2026, including a new lineup of workout programs, Artist Spotlight workouts and new guests in Time to Walk. New research ...

It seems the tech titan's latest product is striking a chord with consumers. One of those Apple reports came from researcher Counterpoint, which wrote that the company's latest iPhone model, the 17, ...

For years, black has been more than just another color in Apple’s lineup. It has been the shorthand for “Pro.” When you picture a MacBook Pro on a desk, chances are it’s the Space Black model. The ...