RESTON, Va., Sept. 28, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to share that Chief Commercial ...

This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.

According to Comscore data, 45% of adults surveyed between the ages 25 and 34 listen to podcasts weekly**, highlighting the medium’s deep engagement with a key demographic and the opportunity for ...

Comscore has launched a new cross-platform content measurement solution called Comscore Content Measurement (CCM) within The Comscore Platform, allowing content owners and creators to analyze consumer ...

Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend. The post Comscore Launches Daily ...

“The validated Campaign Essentials product suite has become central to the evaluation processes of many of the leading agencies for digital display and video campaigns,” said Serge Matta, President of ...

WAYNE, Pa.--(BUSINESS WIRE)--PurpleLab®, a leading provider of real-world healthcare claims data in the US, and Comscore, a global leader in measuring and analyzing consumer behavior, today announced ...

NEW YORK—Comcast Advertising and Comscore have announced a deal that will allow Comscore users to access enhanced cross-platform signal validation using Comcast Advertising’s Signal Authentication ...