总而言之，人工智能已深刻重塑了消费者从认知、考虑到购买、分享的全过程。消费者旅程变得更具动态性、个性化，且深受AI助手的影响。对企业而言，关键在于主动适应这一变化：绘制融合AI触点的客户旅程新地图，投资于AI驱动的洞察技术以理解实时意图，夯实数据基础 ...

The latest update is out from comScore ( (SCOR) ).

Score ( ($SCOR) ) has shared an update. On the unnamed Closing Date related to a previously announced exchange transaction, comScore ...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today released its 2025 AI Intelligence Report, delivering a comprehensive view of generative AI adoption, ...

RESTON, Va., July 15, 2025 (GLOBE NEWSWIRE) -- Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a ...

RESTON, Va., Oct. 08, 2025 (GLOBE NEWSWIRE) -- Comscore, a global leader in measuring and analyzing consumer behaviors, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi ...

Poor results in October and November dented a promising 3% rise in box office returns over the first half of 2025.

comScore shares have fallen over 80% just since the beginning of March, as executives have fled and the company sold stock at a deeply discounted price. Fundamental concerns persist as well: the ...