Researchers have found that children think more highly of the naturally talented over hard workers, a preference that they carry into adulthood. Researchers at the Hong Kong University of Science and ...

Most everyone has a brand that we always choose over its competitors. We reach for Coke instead of Pepsi, Apple instead of Android, Starbucks instead of Dunkin. We’re loyal to our favorite brands — we ...

The arrival of consent and preference management solutions gives marketers the opportunity to take both a privacy and customer first approach. At the intersection of the 3 P’s (with apologies to ...

Making decisions with a group can go from sociable to annoyingly stressful very quickly. Whether you're trying to decide on a movie with your friends or picking a restaurant with a romantic partner, ...