In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Targeting and Segmentation Targeting and Segmentation All the latest news, analysis and opinion on targeting and market segmentation, including SEO, retargeting and psychographic segmentation.

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...

Being all things to all people isn't always the best business strategy. Sometimes, channeling slight variations of different products and services to different groups of your customer base helps to ...

Geographic segmentation is a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located. It involves ...