Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

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Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Roblox stock (NYSE:RBLX) has tagged session highs, up 8%, as the company prepares to roll out ads on its platform. That marks a new revenue stream to help diversify the company's business, which to ...

(Reuters) - Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday. Roblox began ...

Advertising watchdog the Children’s Advertising Review Unit (CARU) has found Roblox in violation of guidelines that require social media creators to disclose material connections to companies they ...

I log into Roblox, and after clicking into the details of a game on the storefront, the first thing I see is a banner ad across the top of the page. It reads, “Do you like burgers? Yes! No.” Oddly ...

Robux is the virtual currency within Roblox, and can be used to purchase special outfits or animations, various items for your avatar, and even unique abilities! If you’re looking to gift someone some ...

GameSpot may get a commission from retail offers. Many of the experiences in Roblox don’t cost a dime to play, but may have shortcuts or exclusive items available for a few Robux. This is the platform ...

After receiving his degree in Journalism & Media Communications from CSU in 2019, Erik began building his career in online media, and found his dream job when he joined Game Rant as a staff writer.