Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google ...

It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

A glitch in Google’s AI Overviews may inadvertently expose how Google’s algorithm understands search queries and chooses answers. Bugs in Google Search are useful to examine because they may expose ...

Google cofounder Larry Page had a vision for search engines 25 years ago that sounds eerily close to what its AI product Gemini is making possible today.

2,500 internal Google documents were leaked this week. The leak shows potential inaccuracies between what Google spokespeople publicly stated and what was happening under the hood. With over 90% of ...

With tools like OpenAI’s new Atlas browser, even the browser becomes the billboard. The user never needs to enter the ...

Mark Sanderson received funding from Microsoft Research in 2018. In his landmark ruling against Google earlier this week, United States district judge Amit Mehta said the tech giant has built “the ...