Napan Janet Peischel covers all things related to internet marketing in her column: The Internet Marketer. Here's a look at her most recent work. Her column runs on the second Wednesday of the month ...

Can you describe your campaign goal in fewer than two sentences? For example: my goal is to increase my organization's membership list by 5,000 in three months. My goal is to sell 500 copies of my ...

If you're responsible for the direction of your online strategies for your company or organization, you've probably been asked by your colleagues to take a look at a social network. If you're new to ...

According to a new study by Eloqua, Modern Marketing, modern marketers understand the competencies that are required in their jobs, but admit that they fall short compared to how “ideal” marketers ...

Building a business before it actually “takes off” means filling many different roles: founder, accountant, storekeeper, salesperson, product developer, marketer. One thing I’ve learned after going ...