On the surface, affiliate marketing (also known as performance marketing) seems simple. Brands offer affiliate partners a percentage of every sale or lead the partners generate via their online ...

This week we reveal the Future 50 for 2020, our list of the best new brand-side talent from across the industry. But while celebrating the milestones our phenomenal 50 have already achieved in their ...

Marketers help generate consumer interest in an organization's products and services. As globalization increases competition, organizations need to find new marketing messages, methods, and mediums.

Chelsea Ouimet has more than a million followers between her two Instagram accounts, “Chelsea the Affiliate” and “Hustle with Chelsea.” The self-described stay-at-home mom of three smiles broadly and ...

For the last few months, I have been following the adventures of a drop-shipping entrepreneur who goes by the name of “Patryk Marketer.” A video by Marketer first popped into my feed in early April, ...

When we hired a Gen Z marketer, we had no idea what we were getting ourselves into. We expected fresh perspectives and a new approach to marketing, but as an older millennial, I didn’t expect just how ...