We've spent years debating third-party cookies, but AI settled the debate. First-party data isn’t just preferred; it’s ...

Dive into AdExchanger's Commerce Roundup coverage for the latest updates, expert opinions, and analysis shaping the future of ...

A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point.

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

Dive into AdExchanger's Caryn Banchek coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Dana Heins coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...

Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide ...

Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns.

AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing ...