Think about someone you’d call a friend. What’s it like when you’re with them? Do you feel connected? Like the two of you are in sync? In today’s story, we’ll meet two friends who have always been in ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

Unless you want to lose a whole lot of money, don’t rush to hire an AI bot to run your vending machine. That’s the lesson from a recent experiment in AI autonomy, piloted by Joanna Stern, tech ...

Jason Chun is a CNET writer covering a range of topics in tech, home, wellness, finance and streaming services. He is passionate about language and technology, and has been an avid writer/reader of ...

Carla Tardi is a technical editor and digital content producer with 25+ years of experience at top-tier investment banks and money-management firms. Erika Rasure is globally-recognized as a leading ...