In April of 2023, when I was fresh out of a Ph.D. program in philosophy, I was hired as the nonfiction critic at the newly revived books section of the Washington Post. The shock to my system was ...

Three months ago, a Series B SaaS founder told me his organic traffic was down 40% year-over-year, but he couldn't figure out why. His content was performing well. His domain authority hadn't changed.