Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

One effective way to attract attention to your web site, ad or product is by making the venue personally relevant, pleasant, and surprising. These three things enhance consumers' motivation to look at ...

The world’s two most important financial facts are these: fiat is the meme money of deranged government thugs and gold is the money of glorious citizen kings. The dollar’s lost half its value and the ...