Explore the incredible growth of micro-drama in India's digital media sector, highlighting key market trends, audience ...

CX is climbing the priority ladder as a competitive differentiator. However, companies still rely on outdated methodologies ...

Publicis Groupe India has appointed Atique Kazi as the new chief executive officer of Performics India. Gautam Surath has ...

Leading brands are adapting to a new consumer landscape driven by young luxury buyers, a societal shift away from traditional ...

Marriage is facing a significant decline, with projections indicating nearly half of women may remain single and childless by ...

The era of the stale biscuit is over. The boardroom has been cracked open and India is now snacking its way to wellness, one ...

Volkswagen invests $3.5 billion in China to regain market share against local competitors. Can tailored vehicles and ...

Audi India's marketing head, Gaurav Sinha, reveals the brand's pivot towards younger, aspirational buyers under 40, driven by ...

Noise, a connected lifestyle brand, has appointed Prerna Kapur as associate director – marketing. In her new capacity, Kapur ...

WPP Media will now manage Orient Electric's advertising across all platforms. This partnership aims to boost Orient ...

The decline in luxury car sales in China is impacting European brands like Mercedes-Benz and BMW as consumers shift towards more affordable Chinese models amid economic slowdown.

Propagate India has elevated Parikshit Bhattacharya to Chief Creative Officer, expanding his role from BBH India.