Abstract: Research on the longitudinal control of mixed platoons has garnered significant attention, particularly addressing the uncertainties of human-driven vehicles (HDVs) and the computational ...

Every industry has its comeback stories. Vinyl records. Independent bookstores. Even the occasional fashion trend that returns decades after it disappeared. Marketing measurement has its own unlikely ...

Add Yahoo as a preferred source to see more of our stories on Google. Some dogs have a talent for tugging your heartstrings with one look. Chowder, a 15-pound, 3-year-old Spaniel Mix, apparently woke ...

Some dogs have a talent for tugging your heartstrings with one look. Chowder, a 15-pound, 3-year-old Spaniel Mix, apparently woke up and chose model—because his latest headshot is giving full “cover ...

The techniques that have served marketers for over fifty years are evolving rapidly, driven by artificial intelligence, increasing market volatility and a fundamental shift in what we expect ...

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

CEO Ashish Chand reported "record revenue of $720 million" and a "record adjusted EPS... of $2.08," both surpassing the high end of guidance for the fourth quarter. Chand emphasized "order momentum ...

Abstract: Mixed-model multi-manned assembly lines with unpaced synchronous transfer are common in industrial practice, while they have been overlooked by existing research on assembly line balancing ...

Media mix modelers should reconsider radio as a new media channel and avoid constraining current radio ROI with historical performance benchmarks due to improvements in as-run delivery data, according ...