NEW YORK—Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events.

Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance Programmatic inventory ...

Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV ...

ATK Opens the Door for Advertisers to Reach a High-Intent, Food-Focused Audience With Scalable, Brand-Safe FAST Channel Inventory With distribution now live across major CTV and FAST platforms, ATK ...

ATK Opens the Door for Advertisers to Reach a High-Intent, Food-Focused Audience With Scalable, Brand-Safe FAST Channel Inventory BOSTON, Jan. 13, 2026 /PRNewswire/ -- America's Test Kitchen (ATK), ...

DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers to access live TV out-of-home (DOOH) video ads through leading demand-side ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond, as the $36 billion US programmatic market expands and major tech platforms position ...

BENGALURU, India and CHICAGO, Dec. 2, 2025 /PRNewswire/ -- Tata Elxsi, a global leader in design and technology services, has partnered with the University of Illinois Urbana-Champaign and OSF ...

A giant 10-foot python caused widespread panic after it was discovered slithering around a school storage room. Staff at an upper primary school were left shocked when the massive snake was spotted ...