A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best. Google is “strongly recommending” Performance Max ...

14 months ago, Google updated its documentation around its shopping related structured data warning not to generate your structured data dynamically through JavaScript. Yesterday, at the Search ...

I saw my first holiday-themed ad of the season on TV before Halloween. I was startled, yet not surprised. Kind of a funny feeling, really. Yes, the annual holiday shopping sprint is upon us. For years ...