Mobile developers are well aware that ads can be both a significant revenue driver and a potential risk to user experience.

A 2025 PS5 shooter is shutting down online services less than a year after launch, its developer has announced.

Scott Phelan had mixed emotions after Everton Women’s winning run in the WSL came to a cruel end thanks to a last-gasp ...

A visitor dressed in costume as Dorian Arno, a character from 'Assassin's Creed Unity,' poses in front of a Ubisoft logo ...

Chelsea's huddle has drawn a lot of debate. So what is the point of it and other pre-match rituals? Sarah Shephard explains ...

Tencent showcased its three core AI solutions to the world: ‘MagicDawn,’ ‘VISVISE,’ and ‘ACE.’ According to Tencent, the most ...

Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Making a video game usually means learning to code, working with complex game engines, and spending hours piecing everything together. That is true even for simple casual games. Many aspiring ...

Mixing game development with artificial intelligence has already proven to be a controversial topic, but it’s not something Unity Technologies (the company behind the Unity game engine) is shying away ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.