The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Samsung Ads built a new integration with Amazon Publisher Cloud (APC), which is a clean room solution within the larger ...

AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps ...

The direct-to-consumer cookware company HexClad was founded in 2016, and celebrity chef, Gordon Ramsay, joined as ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Google's AI browser opens relevant tabs for you; Disney-owned characters are now featured on Sora; and Google’s AI Max for Search gets lackluster feedback.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in my humble opinion – an emblematic case study for digital-native consumer brands.

On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.