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LETS FORMULATE! Client request! A lot of clients have been programmed to think bleach is bad and hair color is good — and that’s not always true. Hair color is chemistry, not morality. Lightener, high-lift color, and developer strength are tools, not villains or heroes. Using the wrong tool to chase a result often causes more damage than using the right one correctly. Going lighter isn’t about avoiding bleach at all costs. It’s about understanding underlying pigment, choosing the right process,