The Secret Language of Cults: A Crash Course Lecture is now available to watch! Words hold tremendous power. Cult leaders know that all too well — but so do fitness instructors, celebrities, and corporate leaders. In our world today, we are increasingly exposed to, and influenced by, complicated mazes of buzzwords, mantras, euphemisms, clichés, and redefinitions: in short, language that’s just a little bit cultish. It turns out, these linguistic tricks are so effective because our brains are har