Can we have fair use without fair use technology?

What is Fair Use — Definition, Policies, Examples and More

“Fair Use” gets tossed around a lot online but it doesn’t mean what a lot of people think it means. Simply put, if you’re a brand marketing on social media, fair use does not apply to you. 🙅‍♀️ So when you’re grabbing images and graphics to use in posts or ads, you need to actually have permission to use them commercially. That can mean paying for a license for stock photos or using sites like Pexels where they allow free commercial use of the images as long as you follow their terms of service