What Is The AIDA Model And Why It Matters | FourWeekMBA
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What Is The AIDA Model And Why It Matters | FourWeekMBA
AIDA stands for attention, interest, desire, and action. That is a model that is used in marketing to describe the potential journey a customer might go through before purchasing a product or service. The AIDA model helps organizations focus their efforts when optimizing their marketing activities based on the customers' journeys.
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