One of the first steps you’ll take when starting your business is registering your business name. However, there are a few things you’ll want to check first: 1. Make sure your business name doesn’t infringe on any trademarks, is misleading (e.g. suggesting you have a qualification that you don’t have) or contains a “sensitive” word. 2. Can you secure the website address for your business name? It’s a real advantage to have a URL that’s as close as possible. Then, it’s time to make it official! |

This Saturday, look out for our wraparound on The Guardian's Weekend magazine. We’ve got some special content inside too, but you can get a sneak peek now on our Guardian B2B hub 👉 https://bddy.me/33JOfUt | AXA Insurance

For the people who ensure that lunch is never boring. | AXA Insurance

Flights can be cancelled from the second you book them, but our travel insurance covers that. So don't wait till the day before you go to get a policy. Even better, get annual cover from £37* and you're sorted for the whole year. https://bddy.me/301ug1D *T&Cs apply | AXA Insurance

Andy Williams says it’s the most wonderful time of the year. But Christmas can make even the jolliest of small business owners cry “bah humbug”! Why not spread some festive cheer on your social media channels, or deck the halls (aka your shop window) with your best show-stopping decorations? This December, we’ll be serving up an extra dose of Christmas magic by giving away free business insurance every day until Christmas Eve (yes, really)! Want to know more? Click the link 👉 https://bddy.me/2R