Yes, of course we can use InDesign to set up a typesetting automation! All of the Adobe programs are made for different areas of design, but that doesn’t mean there isn’t overlap. It’s always useful to know more than one way to do something! I’ve used Data Merge for years and only recently discovered that Illustrator has something similar so I thought other designers might benefit from that information. Although a lot of you thought that InDesign would be better for the specific example I showed